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Starbucks VIA  
Sep 29, 2009, 05:22 PM   #1 (permalink)
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Default Starbucks VIA

Starbucks is rolling out their new instant coffee today, Starbucks VIA. They say it tastes just as good as any cup of freshly brewed Starbucks coffee. Anyone try it yet?
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Oct 17, 2009, 02:42 AM   #2 (permalink)
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They have a limited selection. I think only two brews.
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Oct 17, 2009, 04:16 AM   #3 (permalink)
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this is a cool thread
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Oct 19, 2009, 05:26 PM   #4 (permalink)
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I was hoping someone had posted thier opinion after trying it. I know Nescafe is going after them with an advertising campaign and heavily discounted pricing on their product. But really, can they compare?
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Oct 19, 2009, 07:27 PM   #5 (permalink)
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instant crystals are icky...the starbucks ones were no better
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Oct 20, 2009, 08:42 PM   #6 (permalink)
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It's very close to a freshly brewed cup of Starbucks, but both the flavour and aroma weren't quite as rich. I do think it tastes better than other instant coffees that I've tried but if I'm going to pay a premium for VIA, I'd rather just go to Starbucks.
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